It may be difficult to optimize for RankBrain, but that doesn't mean it's impossible. Here, columnist Nate Dame has gathered wisdom from some of the top voices in the search industry.
Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching carefully ever since. RankBrain was referred to as a “top ranking factor,” which led many to ask how to optimize for RankBrain. However, it’s not really a factor like links or mobile-friendliness.