Hot Topics

For a salesperson, persuasion is the ultimate superpower.

How often do you get a call from a prospect you’ve never spoken to before who says, “I love your service and it’s the perfect fit for my business. Where do I sign?”

Probably not that often.That’s where persuasion comes in. Some deals are easier to close than others, but all sales conversations will involve some degree of persuasion -- even if both salesperson and buyer know your offering is the best choice.

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You’ve been speaking with a prospect for a while. You’ve got a sense of their goals and their pain, and it seems like your offering is a great fit for their business.

You’re all ready to set a date for a product walkthrough or start discussing contract terms, but then your prospect says something that stops you in your tracks.

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Imagine you’re a pilot landing a plane. A long runway is obviously better than a short one since it gives you more wiggle room to adjust your approach. When you are tasked with landing on a short strip of runway, you must be far more meticulous about your movements to bring the plane down safely. I often use this metaphor to describe the difference between reaching out to a manager- or junior-level buyer as opposed to a C-level executive. When a salesperson sends a message to a lower-level prospect, they can afford to try a stronger ask at first, and then tweak it or scale back as necessary. But when you’re pitching to a CEO, you really only have one shot to engage them. Bungle the ask and you miss the runway entirely.

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Customer Retention is key to your Business Success.

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Customer loyalty and retention are keys to brand success.

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How to select the best website designer for your website development ?

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Your Website is your face to the external world. You have to make sure it is one of the best website you can have.

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How you can spice up your business communication with Animations?

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Animations generally remind you of cartoons that your kids watch or games they play.

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Marketing Tips that can increase your sales

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Getting to know your customers is the most important stage of marketing process.

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